BMW Playlist, 500x700mm inkjet poster - 2019
An interactive poster that connects (via QR) to playlists that evoke memories of my father’s BMW E36 M-Sport Coupe. An attempt to reconcile the perceived value lost in the transition from physical media to streaming platforms. A mixtape, now replaced by playlists, was once a thoughtful gift. BMW Playlist replaces the physicality and feeling of ownership lost to streaming platforms by creating playlists that are only accessible via the QR codes printed on this poster.
The background photograph is from Wolfgang Tillmans’ series: On The Verge of Visibility.